Soft Loft is a Switzerland-based collective fronted by singer/lyricist Jorina Stamm. They’re an insider's tip, at home in the scene, but you also wouldn’t be surprised if one day they opened for Taylor Swift. They create music that cracks your shell wide open, reframes the broken and ugly, and makes you fall head over heels in love with being fallible and human. From day one, their mission has been to create a space where vulnerability is like oxygen and connecting with another is summer breeze. Their sound is a sticky mixture of ecstasy and melancholy, which they refer to as “Indie-something-something”. They feel at home playing in the shoebox-type club piled with a sweaty, screaming bunch, just as they do on big stages before a thrashing ocean of people.

In just over a year, they self-released an EP titled In Case You Still Get Lonely, followed by a full-length album called The Party And The Mess, both produced by Grammy-nominated producer Gianluca Buccellati (Lana Del Rey, Arlo Parks). Without any promotional efforts, a couple of songs landed on rotation on Seattle’s KEXP, and the album hit the North American College Radio Charts (NACC 200), where it remained for a total of six weeks. In the UK, Amy Lamé of BBC 6 gave it a push, as did Berlin’s FluxFM, and in no time, the band started headlining shows and playing top-tier festivals. To date, they’ve rocked shows in London, Berlin, Paris, Vienna, Manchester, Hamburg, and Zurich. They’ve played at The Great Escape, Reeperbahn Festival, MS Dockville, Maifeld Derby, Montreux Jazz Festival and Winterthurer Musikfestwochen.

‘Each of the individuals in Soft Loft is an artist in their own right, so when they come together as a band they’re able to create truly magnificent ideas. I was so grateful to be a part of their first album and when they played me this EP I was stunned. Taking matters into their own hands only made it more possible for them to get to the true essence of who they are as a group. It’s unfiltered and poignant.’ – Gianluca Buccellati about «Modern Roses«, their upcoming EP

The band recently signed with [PIAS] and is currently gearing up to release their first self-produced EP. Jorina Stamm describes this batch of songs as “pure Soft Loft, still about what it’s like to be human, except that we go even deeper. We know each other more, and we’re closer, and we’ve played all these shows together, so it’s easier to say what we want to say.”

Ellur

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